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The ethics of algorithms and the risks of getting it wrong

As AI plays an ever-increasing role in marketing, we examine its flaws and biases, and ask how marketers can prevent harm to both their customers and their brands.

Machines started showing signs of life in the human imagination as far back as the mid-19th century – perhaps most notably in Samuel Butler’s 1872 novel Erewhon, where he wrote about the possibility of machines developing consciousness through Darwinian selection.

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