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Have you ever thought about what a brand might taste like? And not a food or drink brand

Have you ever thought about what a brand might taste like? And not a food or drink brand like KitKat or Coca-Cola or McDonald's, but a financial services brand? I guess not!... however…

Why Mastercard is adding taste to its brand experience;

Having dealt with sight with the launch of its symbol logo and hearing with its brand sound, Mastercard is looking to push its brand positioning still further with the launch of its own taste.

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